Getting “Spontaneously Candid” with Amy Armstrong, Global CEO, Initiative

New year, new “Spontaneously Candid!” To kick off 2022, Harjot is joined joined by the unstoppable Amy Armstrong – Global CEO of Initiative, one of the top media agencies in the world and a sister IPG agency to McCann Worldgroup. 

In this episode, we scratch the surface of everything Amy has accomplished. Perhaps even more importantly, Amy shares her complex and inspiring personal story.

Amy has held leadership positions at IPG for over 20 years, including serving as President of BPN Worldwide and of ID Media, which is even more impressive when you consider that she was at the helm when the ad world had few female leaders. Her strategic acumen, ability to identify and develop talent and continued focus on accountable and impactful D, E&I efforts have made her one of the agency world’s most effective and admired leaders. 

 While serving as Initiative’s U.S. CEO, Amy’s role at the agency before taking on the global leadership role, the agency won virtually every U.S.-based accolade there is, including being named U.S. Comeback Agency of the Year by Ad Age, U.S. Media Agency of the Year by Adweek, and a Best Place to Work by Ad Age. 

Tune in to find out about Amy’s journey, how she got to where she is, what personal and professional barriers have stood on her way and how she conquered them.